Nike SB

Nike SB was formed in 2002. Rather than making the best possible shoes for skateboarding, SB and Sandy Bodecker sought to understand the landscape, the ecosystem, and the personalities driving it. The shops, the spots, the diehards, the sessions, the collaborations, the collectors, and the creatives that made it unique.

SB’s mission began with a tight-knit team of skateboarders and creatives led by innovation, a lot of listening, and thinking outside the box. From tech, inspiration, or homage, any idea was fair game and over-the-top. For the first time, skateboarders were given the keys and the tools to make their version of skateboarding. The result was two middle fingers up, and hundreds of products that became sought after, essential, and iconic.